Лектори: Милена Добрева, Красимира Иванова
Продължителност: 20 часа
Курсът не се предлага от октомври 2017 г.

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Анотация:

Съвременните библиотеки трябва да отговарят на нови очаквания на читателите и особено внимание към предоставянето на електронни услуги. Курсът цели да даде обща представа за методите на изследване на потребителите и да формира практически умения за формулиране на хипотеза на изследването, събиране и анализ на данните от гледна точка на библиотечните услуги.

Предназначен за:

Курсът не изисква предварителна подготовка и е предназначен за всички типове библиотечни специалисти, чиято работа е свързана с контакт с читателите и подобряване на библиотечните услуги в традиционните и особено в дигиталните библиотеки. Курсът би бил особено полезен за специалисти, които се занимават с мениджмънт на библиотеките, защото би им помогнал да добият представа как да подобрят обслужването на читателите, като имат по-точна представа за техните интереси и информационна грамотност.

Продължителност:

20 часа – 12 ч. лекции и 8 ч. упражнения

Лектори:

Милена Добрева – Университет на Стратклайд, Глазгоу
Красимира Иванова – Институт по информатика и математика – БАН

Проведени курсове:

1 – 2 април 2013 г. – във Варна

Основни теми:

• Място на изследванията на потребителите в организацията на традиционните и дигиталните библиотеки
• Въведение в типовете методи за изучаване на потребителите
• Изследвания, ориентирани към потребителя
• Основни теории за информационно поведение
• Съчетаване на качествени и количествени методи при изследването на потребители
• Методи
  • Традиционни и уеб въпросници
  • Полуструктурирани и структурирани интервюта
  • Експертна оценка
  • Наблюдение на поведението на потребителите: следене на погледа, анализ на стратегията за търсене, анализ на начина на работа
  • Моделиране на типични потребители (personae)
• Методите за изследване на потребителите и социалните медии (Web 2.0)
• Изследванията на потребителите в практиката: курсова работа, свързана със събиране и анализ на данни.

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